Article by Dana Udwin
The holiday season is the most popular gift-giving period of the year, and you are likely to be missing out on a valuable promotional opportunity if you refrain from giving employee and corporate holiday gifts. There is a special psychology behind choosing appropriate holiday gifts, as a tacky or over-the-top present can reflect poorly on you as an individual or even your entire company. Avoid making a holiday season faux pas by learning the proper etiquette for selecting corporate holiday gifts.
Gifts are a constructive business tool that foster lasting relationships, brand loyalty, and repeat customers. They need not be outrageously expensive or flamboyant, because even the smallest gesture puts forth a thoughtful message. The most appreciated corporate holiday gifts are those that make the recipient feel special, and the more personalized you are able to make each present, the better.
When selecting corporate holiday gifts, you must first assess the relationship you have with the intended recipient of each gift. The value of a customer should not only take into account their monetary worth and impact on your company’s bottom line, but should also appraise factors like the anticipated frequency with which you expect that customer to place orders, the likelihood of that customer referring your brand to others, and you’re your personal rapport with the customer. It is advisable to invest more time, effort, and/or money on choosing corporate holiday gifts for those individuals or companies with the closest proximity to your business, and you should also increase the personalization level based on the strength of these ties.
Along with the corporate holiday gift itself, how you present the gift to the recipient is an important element that should be taken into consideration. Attractive gift-wrapping or packaging communicates your company’s professionalism and attention to detail even before the corporate holiday gift itself is unwrapped. In addition to the packaging, be conscious of the time constraints associated with holiday gifts. Do you want to have members of your staff hand deliver the presents? Are you sending gift baskets containing perishable food or beverages? Factor these aspects into your budget, as well, because express or rush delivery or oversized items may cost slightly more to ship than alternative products.
Custom imprinted apparel is a great starting point for corporate holiday gifts, and you can even publicize your company’s environmental consciousness by giving away apparel made from eco-friendly manufacturing techniques or fabrics. These product categories feature a broad range of items at a variety of price points, so you have plenty of options to explore that may appeal to potential or current customers. Any corporate holiday gift emblazoned with your logo not only reminds the recipient that you care about them, but it also perpetuates their daily contact with your brand.
One particularly popular corporate holiday gift that remains in vogue season after season is the corporate gift pen. On average, a promotional pen is transferred between at least eight different owners over the course of its life span. There are no other promotional products that come close to reaching that surplus of end users, and most do not warrant the same extent of visibility. Promotional pens, which are one of the top three highest grossing categories of promotional products worldwide, can certainly fulfill the task of advertising your brand in a positive light when given as corporate holiday gifts. The frequency with which civilians use writing instruments means that they are appropriate gift choices for any target audience, regardless of their profession or skillset. There are a plethora of styles and brands on the market, so the organization placing the order can tailor the appearance and characteristics of the pens or pencils to match the preferences of the desired recipient or recipients of the corporate holiday gifts as closely as possible. Brand-name promotional products boost the prestige factor of the item and emphasize to the recipient that they are esteemed proponents of your success. However, promotional products that are not brand-name are by no means of lesser quality. When you distribute functional corporate holiday gifts that the recipient can utilize as they go about their daily activities, you are effectively increasing the probability that the next time that person or one of their coworkers reaches for a promotional product in their office environment, the name of your brand is proudly displayed on that item.
About the Author
Dana Udwin is currently employed as the Team Lead of Social Media for Pinnacle Promotions. Through her blogs and other online publications, she has researched and written about a wide variety of promotional products, including corporate holiday gifts.
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.
Dana Udwin is currently employed as the Team Lead of Social Media for Pinnacle Promotions. Through her blogs and other online publications, she has researched and written about a wide variety of promotional products, including corporate holiday gifts.
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.
Boost Marketing Effectiveness with Corporate Holiday Gifts
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