LAUNCH OF NEW LUXURY ITEMS

The luxury travel PR includes of several different things. When launching new items for the public the PR matters highly. The PR agents make a complete strategy to launch the latest product in the bets possible way. He makes sure that his plan is such that the publics’ curiosity rises and they set a target to visit or ride the new special luxury item.

Here are a few things that they require:

Basic Objectives:

Create hype initially before the launch of the new product or hotel or offer.

High light the important and the extra ordinary stuff in the new launch.

Make people aware of it and make it a point that they find it compulsory

Make bookings and inquiries easy and accessible for the public so that advance booking can be done

Strategic planning:

Strategic planning is very important for any kind of launch.

Plan a special dinner with the executives of the new launch and the media

Try to do small scale campaigning for the new thing being launched

Print special pictures of the basic beautiful parts of the product on advertising broachers and bill boards

Hold a party at the opening and make special offers for the first hundred or so guests for something free

Result:

The result would be much better than the expectations of any luxury travel PR company. The profits would be much higher than expected and the guest list would increase on daily bases. On the other hand there would be a huge advance booking system going on.

Apart from all these things after making a debut of one hit luxury item the people would make it a point to prefer the items set by the same company. Every next item that comes in after the previous one is much highly awaited and the public wants to make it a point to be the first one to be visit or be a part of every new project of the firm that comes up.

One thing that needs to be kept in mind is that the competitors are highly in the look out to make mountains out of mole hills. Even small problems that any new business things come across are projected highly by the competitors. They want to negate the highly flourishing business and so what ever problems that the newly established business luxury item comes across are projected highly. This projection is done so that the people feel that the project is not safe or not good enough to be spending too much money on it.

The awareness of the sales should be made among the employs as well. The employs should be sincere to the company and they should know that any kind of problem or insincerity would cause them a lot of problem. Sincere employs can only be available if the employs are paid well and they do not have any problem working with one company. Good officers are always bribed high salaries by other companies so that the monopoly of one company can be broken.

Luxury Travel PR